How to Implement a Trust Based Marketing Strategy in Your Small Business
Trust is the most important factor in selling to a new customer, especially when you’re running a small online business. One of the most unappreciated elements of marketing strategy is the building of...
View ArticleSmall Business Toolbox – August Fifth
Each week I like to post useful tools and resources that you may be able to use for your business. The resources I post here are either free or available at a low cost. I don’t go into much detail...
View ArticleCustomer Service: The Only Thing That Makes Your Business Different
Every business, first and foremost, is in the customer service business. It doesn't matter what you do, what you sell or how you sell it…..if you offer something to someone else, your business is built...
View Article4 Common Types of Retail Customers and How to Sell to Them
It's surprising to some people in customer service positions to discover that customers come into stores wanting more than just a good value. Customers also bring in emotional needs, which sales...
View ArticleBe Awesome at Customer Service or Die a Slow Death
When you offer no more value to a customer than your competitors do, the only thing you can compete on is price. As a small business, once you enter that arena, you're done. How can you compete on...
View ArticleDo You Know Why Your Customers Leave?
There are thousands of books and hundreds of services available when it comes to understanding the mind of your customer and the reasons that they left you. But in the end, do you really know why they...
View ArticleIt’s Not About Price, It’s About Value
“How much?” As a business owner, you've heard this phrase hundreds, if not thousands of times from potential customers. How do you usually respond to this question? Before you answer, you should first...
View Article5 Steps To Turn Customers Into Advocates For Your Business
Customers are the lifeblood of any business, without them you actually don't have a business. Every business dreams of having enthusiastic customers, ones who look for any opportunity to spread the...
View ArticleYou Can’t Automate Your Customer Relationships
An acquaintance of mine called me last week for some advice. Usually when someone asks you for advice, all they really want is for you to confirm to them what they have already decided on. This friend...
View ArticleFour Things You Can Learn From an Unhappy Customer
Did you know that as a business owner, unhappy customers are one of the biggest learning tools in your arsenal? While you want to make all your customers happy, you aren't going to learn a lot from...
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